Proust found deep memories in the aroma of a madeleine (a small sponge cake with a distinctive shell-like shape), but the journal Psychological Science recently reported that the right scent may stimulate fairness and generosity.
In an experiment, groups of subjects were placed in two different rooms, one of which had been sprayed with a citrus-scented cleaner. In the first part of the test, subjects were given cash and asked to share some of it with an anonymous person in another room. In the citrus-scented room, participants gave away twice as much money. (more…)