Benefits to ACA Fellows and Members:
Demonstrate to recipients that the pharmacist:
a. is a skillful communicator of health information;
b. is a knowledgeable, accessible, and approachable health professional;
c. has broadly-based health expertise (in addition to medications);
d. provides a variety of health-related products and services (in addition to medications); and
e. is the community’s pharmacist-of-choice.
Maintain and expand patronage by:
a. building and maintaining relationships based on mutual warmth;
b. engaging recipients in order to spawn conversations (asking questions or making comments about a health message, and/or asking questions about an unrelated health topic); and
c. enticing some email recipients to tell friends, neighbors, family members, and work associates about the health message and/or the pharmacist.
If you are interested in finding out more about email messaging to your patients, contact Dana Easton at the ACA office 901.383.8119 or email@example.com.